Cat 3: Music Video Production...
KEY QUESTIONS:
- What is a music video clip?
- What is the purpose of a music video clip?
- What is Animation?
- How can animation techniques be used to create a music video clip?
As you would know, a music video is a short film clip produced to go with a song. Although there is no requirement that this be a rock or pop song, it almost invariably is. This is partly because music videos are produced as a short promotional films to sell a recording artist's music.
Music videos are usually 3-5 minutes long. They do not have to follow a narrative structure in the traditional sense, instead they reflect the structure of the accompanying music. They rely on rhythm, pace and lyrical imagery for their effect. As a communication form, music video works by combining images with sounds together inseparably.
The clips could belong to either the narrative or non-narrative genres. Music videos in the non-narrative genre are more common. However, more than any other television form (except for advertising perhaps) music video experiments with genre to create hybrids or multigeneric texts. As such they can be an exceptionally creative tool for emerging film makers like you!
- What is a music video clip?
- What is the purpose of a music video clip?
- What is Animation?
- How can animation techniques be used to create a music video clip?
As you would know, a music video is a short film clip produced to go with a song. Although there is no requirement that this be a rock or pop song, it almost invariably is. This is partly because music videos are produced as a short promotional films to sell a recording artist's music.
Music videos are usually 3-5 minutes long. They do not have to follow a narrative structure in the traditional sense, instead they reflect the structure of the accompanying music. They rely on rhythm, pace and lyrical imagery for their effect. As a communication form, music video works by combining images with sounds together inseparably.
The clips could belong to either the narrative or non-narrative genres. Music videos in the non-narrative genre are more common. However, more than any other television form (except for advertising perhaps) music video experiments with genre to create hybrids or multigeneric texts. As such they can be an exceptionally creative tool for emerging film makers like you!
TASK: Stop Motion Music Video Clip
Complete this Pre Test about Music Video Clip production.
https://docs.google.com/a/scsc.vic.edu.au/forms/d/1CJMX7Zu4W16jsTYL1KZnmPXAeG7L_ZkIKg9Kncjw0gk/edit?usp=sharing
https://docs.google.com/a/scsc.vic.edu.au/forms/d/1CJMX7Zu4W16jsTYL1KZnmPXAeG7L_ZkIKg9Kncjw0gk/edit?usp=sharing
In small group (maximum three people) or individually, plan, shoot and edit your own stop motion music video.
You will select a song (or make your own using Garageband), write a synopsis, draw a storyboard, create sets, costumes, props and actors. You can shoot at school or at home but you must edit at school. Step One: Explore -Look at the Music Video Clips above. What types of animation have been used? -Search YouTube for other music videos. -Research the production techniques involved in the various forms of stop motion. Step Two: Select or Create a Song - Choose a song which has lyrical content that can be used as inspiration for the direction of the video clip. - Alternatively you can use Garage Band to create your own music composition. Step Three: Synopsis and Story Board - Develop a synopsis and storyboard which outlines the general plot / plan for your music video clip. How will the vision relate to the song content? This should include a description of storyline and the stop motion techniques used. Step Four: Prepare for Production - Get yourself organised to shoot! - Depending on your production this may involve building a small set or backdrop, creating models etc. Step Five: Begin Production Due Date: Wed 11th June |
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