Advertising
Advertising is the paid, impersonal, one-way marketing of persuasive information from an identified sponsor disseminated through channels of mass communication to promote the adoption of goods, services or ideas.
Collect 5-7 different music videos and write what you like, don't like and think is interesting about them!
Advertising CAT
10_media_advertising_sac_final.pdf | |
File Size: | 9014 kb |
File Type: |
GROUP PDPs!
INSPIRATION
water_ads.docx | |
File Size: | 1375 kb |
File Type: | docx |
MORE PRINT INSPIRATION:
You can find other examples of quality ads here: http://adsoftheworld.com/taxonomy/awards/epica_2011
MORE VIEO INSPIRATION:
You can find other examples of quality ads here: http://adsoftheworld.com/taxonomy/awards/cannes_lions_2014
You can find other examples of quality ads here: http://adsoftheworld.com/taxonomy/awards/epica_2011
MORE VIEO INSPIRATION:
You can find other examples of quality ads here: http://adsoftheworld.com/taxonomy/awards/cannes_lions_2014
RESEARCH
Differienation, Demographics, Desire
1._products_for_the_3_ds.docx | |
File Size: | 600 kb |
File Type: | docx |
Demongraphics
1. Tween
Age: 9-12
Tweens are "in-between" being a child and a teen. They are children in the sense that they are not yet teenagers, but they differ from small children in that they are not primarily occupied with play. They are often going through a period of rapid social, physiological and emotional development. The tween years are a time of the most rapid and dramatic change in development since conception.
2. Twixter
Age: 13-25
Twixters are typically young adults who live with their parents or are otherwise not independent by other means, primarily financial. If they are employed, they often have unsteady and low-paying jobs.
3. Stay at home mothers
Married, several children.
Professional Women
Single, no children
Mothers who work
Married, have children, full time employment
Professional Men
Young single
OR
Married
Retirees
Usually over 60, no longer working.
Desire: Appeals
analyzing and creating your own print advertisment
analyzing_and_creating_advertisements.docx | |
File Size: | 85 kb |
File Type: | docx |